Manipal Online University
Digital Marketing
Manipal Online University
₹1.4L – ₹1.4L
Total Fees
3 Years
Duration
ONLINE
Mode
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About This Program at Manipal Online University
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Course Curriculum
| Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | Semester 6 |
|---|---|---|---|---|---|
| Principles of Management – Introduction to management functions, organizational structures, and leadership principles. | Organizational Behavior – Study of human behavior in organizations, motivation, team dynamics, and leadership. | Content Marketing & Strategy – Techniques for creating compelling digital content, blogs, social media posts, and email campaigns. | Email Marketing & Automation – Designing and executing automated email campaigns to drive customer engagement. | E-Commerce Marketing – Strategies for online retail, marketplaces, and omnichannel marketing. | Capstone Project / Live Digital Marketing Project – Practical application of skills to design, implement, and evaluate a full-scale digital marketing campaign. |
| Business Economics – Basics of micro and macroeconomics, supply-demand analysis, and business decision-making. | Managerial Economics – Application of economic concepts to managerial decision-making. | Search Engine Optimization (SEO) & Search Engine Marketing (SEM) – Strategies for improving website visibility and driving paid search campaigns. | Digital Advertising & PPC Campaigns – Planning and managing online advertising campaigns using platforms like Google Ads and social media ads. | Mobile & App Marketing – Marketing through mobile applications, app promotion strategies, and analytics. | Strategic Digital Marketing Management – Integrating digital marketing with overall business strategy for long-term growth. |
| Business Communication – Professional communication, report writing, presentation skills, and interpersonal communication. | Digital Marketing Fundamentals – Overview of digital marketing channels, online marketing strategies, and emerging trends. | Social Media Marketing – Managing social media platforms, audience engagement, and campaign analysis. | Web Analytics & Reporting – Measuring website performance, user behavior, and ROI using analytics tools. | Brand Management & Digital Strategy – Building brand identity online and aligning marketing strategies with business goals. | International Digital Marketing – Understanding global digital marketing trends, cross-border campaigns, and international strategies. |
| Fundamentals of Marketing – Introduction to marketing principles, concepts, and the marketing mix. | Business Law – Introduction to legal frameworks, contracts, and regulations affecting business operations. | Marketing Analytics – Data-driven decision-making using analytics tools, metrics, and reporting. | Consumer Behavior – Understanding consumer psychology and behavior in the digital marketplace. | Entrepreneurship & Business Strategy – Planning and managing new ventures, startup strategies, and digital business models. | Ethics & Corporate Governance in Digital Marketing – Ethical practices, data privacy, compliance, and corporate responsibility in online marketing. |
| Quantitative Techniques I – Basic mathematics and statistical tools for business applications. | Quantitative Techniques II – Advanced statistical and quantitative techniques for business analysis. | Financial Accounting I – Basic accounting principles and preparation of financial statements. | Financial Accounting II – Advanced accounting concepts, corporate financial reporting, and compliance. | Elective / Skill-Based Course – Options may include Digital Video Marketing, Affiliate Marketing, or Advanced SEO Techniques. | Elective / Skill-Based Course – Advanced specialization such as Influencer Marketing, Advanced Web Analytics, or Conversion Rate Optimization (CRO). |
Learning Outcomes
What you will achieve after completing this program
Graduates will gain a deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, email marketing, and digital advertising. They will be proficient in using industry-standard tools and platforms to design, implement, and optimize campaigns, ensuring measurable results and increased online visibility for brands.
Students develop a solid grasp of essential business management and marketing concepts such as organizational behavior, consumer behavior, brand management, marketing analytics, and strategic planning. This foundation enables them to integrate digital marketing strategies effectively within broader business objectives.
Through live projects, case studies, and simulations, graduates acquire hands-on experience in creating and managing digital campaigns. They learn to track and analyze key performance metrics, use data-driven insights to optimize campaigns, and make strategic decisions that enhance ROI and customer engagement.
Students will be able to design comprehensive marketing strategies that integrate digital channels with traditional marketing efforts. They will understand how to align campaigns with business goals, enhance brand presence, and drive sales, ensuring cohesive and effective marketing strategies.
Eligibility Criteria
Who Can Apply
Candidates must have completed 10+2 education from a recognized national or state board institution or possess a 10+3 diploma from a recognized national or state institute.
A minimum of 45% marks in aggregate in 10+2 or diploma is required. For candidates belonging to reserved categories, a minimum of 40% marks is acceptable.
Required Documents
10th & 12th Marksheets
Graduation Certificate
Government ID Proof
Passport Size Photo
Finance Your Education
Total Program Fee
₹1.4L
≈ ₹23K per semester
Low Cost EMI
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Scholarship
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Placement & Careers
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Fee Structure
| Total Program Fee | ₹1.4L – ₹1.4L |
| Semester Fee | ₹23K |
| Duration | 3 Years |
| Mode | ONLINE |
| Exam Fee | Included |
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Digital Marketing
Manipal Online University