Jain University Online
Digital Marketing
Jain University Online
₹2.0L – ₹2.0L
Total Fees
2 Years
Duration
ONLINE
Mode
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About This Program at Jain University Online
Course Curriculum
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Principles of Management and Organizational Behaviour – Understanding organizational structures, leadership styles, team dynamics, and managerial decision-making. | Marketing Management – Principles of marketing strategy, consumer behavior, and brand management. | Digital Marketing Strategy – Planning, executing, and optimizing integrated digital campaigns across platforms. | Mobile Marketing and Omnichannel Strategies – Implementing mobile campaigns, optimizing cross-channel customer experiences, and integrating online and offline strategies. |
| Managerial Economics – Analyzing market trends, demand-supply dynamics, and economic principles affecting digital businesses. | Human Resource Management – Managing talent, workforce planning, and team dynamics in digital and e-commerce environments. | Search Engine Optimization (SEO) and SEM – Techniques to enhance visibility, improve website ranking, and manage paid search campaigns. | Email Marketing and Marketing Automation – Automating campaigns, nurturing leads, and optimizing customer engagement through personalized communication. |
| Accounting for Managers – Basics of financial statements, budgeting, and cost analysis to support marketing and e-commerce decisions. | Financial Management – Budgeting, investment decisions, and financial planning for marketing and e-commerce operations. | Social Media and Content Marketing – Leveraging social media platforms, content creation, and influencer marketing to engage audiences. | Brand Management and Online Reputation – Developing and maintaining strong brand presence, managing reviews, and protecting brand reputation online. |
| Business Communication and Research Methodology – Developing professional communication, report writing, and research skills. | Operations Management – Optimizing business processes, resource allocation, and operational efficiency. | E-Commerce Management – Managing online storefronts, digital transactions, logistics, and customer experience. | Capstone Project / Dissertation – Applying knowledge to real-world digital marketing or e-commerce projects, integrating management principles with analytics and technology solutions. |
| Introduction to Business Analytics – Fundamentals of data analysis, visualization, and decision-making tools relevant to digital marketing. | Strategic Management – Developing strategic thinking, planning, and implementation skills aligned with organizational goals. | Digital Analytics and Performance Measurement – Using analytics tools to measure campaign effectiveness, track KPIs, and make data-driven marketing decisions. | Emerging Trends in Digital Marketing & E-Commerce – Exploring AI, IoT, influencer marketing, social commerce, and other innovations shaping the digital landscape. |
Learning Outcomes
What you will achieve after completing this program
The program develops strong leadership capabilities, strategic planning, and decision-making skills, enabling graduates to lead marketing teams, manage campaigns, and formulate strategies aligned with organizational goals.
Graduates gain proficiency in digital tools, marketing platforms, AI-driven marketing solutions, social media management software, SEO tools, and e-commerce technologies, preparing them to implement innovative solutions and optimize online performance.
The MBA equips students for roles such as Digital Marketing Manager, E-Commerce Manager, SEO/PPC Specialist, Social Media Strategist, Content Marketing Manager, Brand Manager, and Digital Analytics Manager, ensuring they are ready to contribute strategically from day one.
The fully online format allows students to balance professional commitments with academic learning, providing access to live sessions, recorded lectures, interactive assignments, and mentorship from industry experts.
Eligibility Criteria
Who Can Apply
Candidate must have a bachelor’s degree in any discipline from a recognized university.
Minimum of 50% aggregate marks in graduation.
5% relaxation for candidates from reserved categories (SC/ST).
Required Documents
10th & 12th Marksheets
Graduation Certificate
Government ID Proof
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Finance Your Education
Total Program Fee
₹2.0L
≈ ₹49K per semester
Low Cost EMI
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Scholarship
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Placement & Careers
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Fee Structure
| Total Program Fee | ₹2.0L – ₹2.0L |
| Semester Fee | ₹49K |
| Duration | 2 Years |
| Mode | ONLINE |
| Exam Fee | Included |
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Digital Marketing
Jain University Online