Manipal Online University
Entrepreneurship Management & Family Business
Manipal Online University
₹1.4L – ₹1.4L
Total Fees
3 Years
Duration
ONLINE
Mode
★ 4.0
Rating
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About This Program at Manipal Online University
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Course Curriculum
| Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | Semester 6 |
|---|---|---|---|---|---|
| Principles of Management – Introduction to management concepts, functions, and leadership styles. | Marketing Management – Basics of marketing strategies, consumer needs, and distribution. | Entrepreneurship Development – Understanding entrepreneurship, opportunity recognition, and start-up ecosystems. | Family Business Management – Governance models, family dynamics, and professionalization of family-owned enterprises. | Small Business Management – Managing small enterprises, scalability, and growth strategies. | Business Strategy for Entrepreneurs – Building competitive advantage and long-term sustainability. |
| Business Communication – Focus on verbal and written communication for business settings. | Organizational Behavior – Human behavior in organizations, motivation, and leadership. | Human Resource Management – Managing recruitment, training, and workforce performance. | Consumer Behavior – Psychological and cultural influences on buying decisions. | Entrepreneurial Finance – Venture capital, funding strategies, and financial risk management. | Succession Planning in Family Business – Preparing for leadership transitions and managing generational shifts. |
| Financial Accounting – Fundamentals of financial statements and accounting processes. | Business Statistics – Statistical tools for business decision-making and research. | Cost & Management Accounting – Budgeting, costing, and decision-making tools. | Research Methodology – Business research tools, surveys, and case study analysis. | Operations Management – Planning, production, and process optimization. | Business Ethics & Corporate Governance – Ethical frameworks and governance for responsible business practices. |
| Microeconomics – Consumer behavior, demand-supply analysis, and market structures. | Macroeconomics – National income, inflation, unemployment, and fiscal policies. | Legal Aspects of Business – Business laws, contracts, and regulatory frameworks. | Digital Marketing – SEO, social media, email, and digital branding strategies for entrepreneurs. | International Business – Global trade, cross-border entrepreneurship, and family business expansion. | Project Work / Internship – Capstone project or real-world internship to apply entrepreneurial and managerial skills. |
| Business Mathematics – Quantitative techniques used in managerial decision-making. | Environmental Studies – Sustainability and business responsibility toward ecology. | Innovation & Creativity in Business – Techniques for fostering creativity and driving innovation in enterprises. | Management Information Systems – Use of IT systems for managing business operations. | Elective (Specialization) – Advanced entrepreneurship or family business-related subject chosen by the student. | Comprehensive Viva – Final evaluation of the student’s overall learning throughout the program. |
Learning Outcomes
What you will achieve after completing this program
Students gain a solid foundation in all aspects of business administration, including management, finance, marketing, economics, and operations. This holistic knowledge allows them to analyze the functioning of businesses at both micro and macro levels and prepares them to make informed decisions in highly competitive environments.
The program nurtures an entrepreneurial mindset by teaching students how to identify business opportunities, evaluate risks, and build innovative solutions. Through subjects like entrepreneurship development, small business management, and innovation in business, students learn how to generate new ideas, transform them into viable ventures, and adopt innovative strategies to stay competitive in the evolving global marketplace.
One of the key learning outcomes is the ability to understand and manage the complexities of family-owned businesses. Students learn about family governance structures, intergenerational leadership challenges, and strategies for succession planning. This helps them ensure the sustainability and growth of family enterprises while balancing family values and professional management practices.
The program enables students to develop strong analytical skills in finance, accounting, and strategy. They learn how to manage entrepreneurial finance, raise capital for ventures, and implement strategic growth plans. The curriculum emphasizes real-world decision-making, allowing students to assess risks, allocate resources, and create long-term strategies for business sustainability.
Eligibility Criteria
Who Can Apply
Candidates must have successfully completed 10+2 (Class 12 or equivalent) from a recognized national or state board of education.
Students from any stream (Commerce, Science, or Arts) are eligible to apply.
Required Documents
10th & 12th Marksheets
Graduation Certificate
Government ID Proof
Passport Size Photo
Finance Your Education
Total Program Fee
₹1.4L
≈ ₹23K per semester
Low Cost EMI
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Scholarship
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Placement & Careers
Career Opportunities
Job Roles
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Fee Structure
| Total Program Fee | ₹1.4L – ₹1.4L |
| Semester Fee | ₹23K |
| Duration | 3 Years |
| Mode | ONLINE |
| Exam Fee | Included |
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Entrepreneurship Management & Family Business
Manipal Online University