Jain University Online
Marketing
Jain University Online
₹2.0L – ₹2.0L
Total Fees
2 Years
Duration
ONLINE
Mode
★ 4.0
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About This Program at Jain University Online
Course Curriculum
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Principles of Management – Understanding management concepts, functions, and organizational structure. | Marketing Management – Core marketing principles, marketing mix, and market strategies. | Digital Marketing and Social Media Strategy – Tools and techniques for online marketing, SEO, and social media campaigns. | Integrated Marketing Communications – Coordinating advertising, PR, promotions, and digital campaigns for consistent brand messaging. |
| Organizational Behavior – Insights into employee behavior, motivation, teamwork, and leadership. | Financial Management – Concepts of financial planning, budgeting, and resource allocation. | Brand Management – Strategies for building, maintaining, and enhancing brand value. | Customer Relationship Management (CRM) – Strategies for maintaining customer loyalty, engagement, and satisfaction. |
| Managerial Economics – Application of economic concepts in business decision-making. | Research Methodology – Techniques for market research, data collection, and analysis. | Sales and Distribution Management – Planning, managing, and optimizing sales channels and distribution networks. | Global Marketing Practices – Marketing strategies for international markets and cross-cultural consumer behavior. |
| Business Communication – Developing professional communication skills for workplace effectiveness. | Consumer Behavior – Understanding customer psychology, buying patterns, and decision-making processes. | Strategic Marketing Management – Long-term marketing planning, competitive analysis, and decision-making. | Project Work / Capstone Assignment – Application of marketing knowledge to real-world business challenges through projects or case studies. |
| Accounting for Managers – Introduction to financial and management accounting for informed business decisions. | Business Laws and Ethics – Legal framework for business operations and ethical marketing practices. | Marketing Analytics – Use of data, metrics, and analytics tools to measure marketing performance and guide strategy. | Electives / Specializations – Optional courses to deepen expertise in areas such as digital marketing, brand strategy, or international marketing. |
Learning Outcomes
What you will achieve after completing this program
Graduates gain in-depth knowledge of core marketing areas such as consumer behavior, brand management, digital marketing, sales, distribution, integrated marketing communications, and strategic marketing planning. This equips them to design and implement effective marketing strategies across industries.
The program develops students’ ability to think strategically, lead marketing teams, and make informed decisions that align marketing efforts with overall business objectives. Graduates learn to manage complex projects, handle competition, and optimize marketing resources for maximum impact.
Students acquire proficiency in marketing analytics, research methodologies, and performance measurement techniques. They are trained to use data insights to guide decision-making, measure campaign effectiveness, and identify emerging market opportunities.
Graduates learn to leverage digital tools, social media platforms, SEO, and e-commerce strategies for effective online marketing. This ensures they are capable of managing digital campaigns, optimizing online presence, and driving customer engagement in a technology-driven marketplace.
Eligibility Criteria
Who Can Apply
Candidates must have a bachelor’s degree in any discipline from a recognized university.
A minimum aggregate score of 50% in the undergraduate degree is generally required (relaxation may apply for reserved categories as per university norms).
Required Documents
10th & 12th Marksheets
Graduation Certificate
Government ID Proof
Passport Size Photo
Finance Your Education
Total Program Fee
₹2.0L
≈ ₹49K per semester
Low Cost EMI
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Scholarship
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Placement & Careers
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Fee Structure
| Total Program Fee | ₹2.0L – ₹2.0L |
| Semester Fee | ₹49K |
| Duration | 2 Years |
| Mode | ONLINE |
| Exam Fee | Included |
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Marketing
Jain University Online