Manipal Online University
Marketing
Manipal Online University
₹1.8L – ₹1.8L
Total Fees
2 Years
Duration
ONLINE
Mode
★ 4.0
Rating
Get Free Counseling
Talk to an expert about Marketing at Manipal Online University
- ✓ 100% Free Guidance
- ✓ Expert Counselors
- ✓ Reply within 24 hrs
About This Program at Manipal Online University
Other Programs at Manipal Online University
Course Curriculum
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Principles of Management: Introduction to management concepts, organizational structure, and strategic planning. | Marketing Management: Principles of marketing, market segmentation, targeting, positioning, and marketing mix strategies. | Digital Marketing Strategies: Techniques in social media marketing, SEO, SEM, content marketing, and email marketing. | Strategic Marketing Management: Long-term planning, competitive analysis, and formulation of marketing strategies for sustainable growth. |
| Financial Accounting and Management: Basics of financial statements, budgeting, and financial decision-making. | Consumer Behavior: Understanding customer needs, buying behavior, and decision-making processes. | Brand Management: Building, positioning, and managing strong brands in competitive markets. | Integrated Marketing Communications (IMC): Coordinated communication strategies across advertising, PR, promotions, and digital channels. |
| Organizational Behavior: Study of human behavior in organizations, motivation, leadership, and team dynamics. | Operations Management: Fundamentals of production, service operations, process optimization, and supply chain management. | Sales and Distribution Management: Strategies for sales force management, distribution channels, and customer relationship management. | Elective II: Advanced electives such as International Marketing, Consumer Psychology, or Product Management. |
| Business Communication: Effective communication strategies for professional and managerial contexts. | Managerial Economics: Application of economic principles to business decision-making and strategy formulation. | Marketing Analytics: Data-driven decision-making using analytics tools to optimize marketing campaigns and measure ROI. | Capstone Project / Marketing Strategy Project: Application of knowledge to real-world marketing problems through research, strategy development, and practical implementation. |
| Quantitative Techniques for Business Decisions: Application of quantitative methods and statistical tools for business problem-solving. | Business Research Methods: Introduction to research techniques, data collection, and analysis for marketing insights. | Elective I: Students may choose specialized topics such as E-Commerce Marketing, Retail Marketing, or Service Marketing. |
Learning Outcomes
What you will achieve after completing this program
Graduates will gain a deep understanding of marketing fundamentals, including market segmentation, targeting, positioning, marketing mix strategies, and consumer behavior, enabling them to design effective marketing campaigns and strategies for diverse business contexts.
Learners will develop skills in digital marketing tools and techniques such as social media marketing, SEO, SEM, content marketing, email campaigns, and marketing analytics. They will be able to leverage data-driven insights to optimize marketing performance and measure return on investment (ROI).
Graduates will acquire the ability to develop, position, and manage brands effectively, including product lifecycle management, pricing strategies, and integrated marketing communications, ensuring sustainable brand growth in competitive markets.
Through case studies, simulations, and projects, students will cultivate analytical and critical thinking abilities, enabling them to make informed marketing decisions, solve complex business challenges, and create innovative solutions.
Eligibility Criteria
Who Can Apply
Bachelor’s Degree: Applicants must have a bachelor’s degree in any discipline from a recognized university.
Minimum Marks: A minimum of 50% aggregate marks in the qualifying degree (45% for reserved categories) is required.
Required Documents
10th & 12th Marksheets
Graduation Certificate
Government ID Proof
Passport Size Photo
Finance Your Education
Total Program Fee
₹1.8L
≈ ₹44K per semester
Low Cost EMI
Contact admissions for EMI options
Scholarship
Ask counselor about scholarship eligibility
Placement & Careers
Career Opportunities
Job Roles
Top Recruiters
Fee Structure
| Total Program Fee | ₹1.8L – ₹1.8L |
| Semester Fee | ₹44K |
| Duration | 2 Years |
| Mode | ONLINE |
| Exam Fee | Included |
Questions & Answers
Questions & Answers
No questions yet
Be the first to ask a question.
Frequently Asked Questions
Marketing
Manipal Online University