International Finance and Accounting (with ACCA)

Students will get a thorough understanding of advertising, consumer behavior, sales management, branding, and market research. They will comprehend how to create and carry out successful commercial marketing plans.

Graduates will possess expertise in email campaigns, social media marketing, content marketing, SEO, and SEM. They will discover how to use digital platforms to improve consumer acquisition and brand engagement.

The program has a strong emphasis on using big data, AI-driven insights, and marketing analytics to make well-informed business decisions. In order to maximize marketing initiatives, students will learn how to analyze customer data.

Students will gain proficiency in customer relationship management (CRM), distribution tactics, and sales planning. They will comprehend how to use successful marketing initiatives to create and preserve client loyalty.

Students will be prepared for positions like marketing manager, brand strategist, digital marketing analyst, product manager, and sales director at prestigious companies with the help of placement aid, resume-building workshops, and interview practice.