Manipal Online University
Retail & E-Commerce
Manipal Online University
₹1.4L – ₹1.4L
Total Fees
3 Years
Duration
ONLINE
Mode
★ 4.0
Rating
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About This Program at Manipal Online University
Other Programs at Manipal Online University
Course Curriculum
| Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | Semester 6 |
|---|---|---|---|---|---|
| Principles of Management – Introduces students to the fundamentals of management, including planning, organizing, leading, and controlling business operations. | Marketing Management – Explores concepts of marketing, consumer needs, product strategies, pricing, and distribution channels. | Retail Management – Introduces retail formats, retail marketing, store operations, and merchandising. | Consumer Behavior – Studies consumer psychology, decision-making processes, and buying patterns | Retail Store Operations – Explains retail planning, in-store management, visual merchandising, and customer service. | Retail & E-Commerce Strategy – Integrates knowledge to design effective strategies for competitive advantage in retail and online business. |
| Business Communication – Focuses on written and verbal communication skills essential for the business environment. | Organizational Behavior – Studies human behavior in organizations, motivation, leadership, and group dynamics. | E-Commerce Fundamentals – Covers basics of e-commerce platforms, online marketplaces, and digital commerce strategies. | Logistics & Supply Chain Management – Focuses on warehousing, distribution, procurement, and supply chain analytics. | E-Commerce Business Models – Covers B2B, B2C, C2C, and emerging online business models with practical applications. | Entrepreneurship Development – Encourages entrepreneurial thinking and provides guidance on setting up new ventures. |
| Financial Accounting – Covers the basics of accounting principles, preparation of financial statements, and their interpretation. | Business Statistics – Teaches statistical tools and techniques for business decision-making and data analysis. | Human Resource Management – Explains employee management, recruitment, training, and performance evaluation. | Digital Marketing – Explores SEO, SEM, social media, content marketing, and digital campaign strategies. | Operations Management – Focuses on production planning, quality management, and efficiency improvement. | Business Ethics & Corporate Governance – Examines ethical practices, corporate responsibility, and governance structures. |
| Microeconomics – Provides insights into individual consumer behavior, demand and supply analysis, and market structures. | Macroeconomics – Examines economic systems, national income, inflation, unemployment, and fiscal policies. | Cost & Management Accounting – Focuses on budgeting, costing, and managerial decision-making. | Management Information Systems – Introduces IT-enabled systems for business operations and decision-making. | International Business – Discusses global trade, cross-border e-commerce, and international retail strategies. | Project Work / Internship – A capstone project or industry internship where students apply theoretical learning to real-world retail or e-commerce scenarios. |
| Business Mathematics – Builds quantitative aptitude with topics like algebra, calculus, and business applications. | Environmental Studies – Discusses sustainability, environmental management, and business responsibility toward ecology. | Legal Aspects of Business – Provides knowledge of business laws, contracts, and regulatory frameworks in India. | Research Methodology – Builds analytical and research skills for data collection, surveys, and case studies. | Elective Subject (Specialization) – Students can choose an elective related to advanced retail/e-commerce applications. | Comprehensive Viva – Final assessment to test overall knowledge gained throughout the program. |
Learning Outcomes
What you will achieve after completing this program
Graduates develop a solid understanding of business fundamentals including marketing, finance, human resources, and operations management. This broad-based knowledge helps them analyze business environments holistically and make effective decisions that align with organizational goals.
Students gain in-depth knowledge of retail store operations, merchandising, consumer behavior, and digital business platforms. They learn how to manage both offline and online retail environments, preparing them for dynamic roles in multi-channel and omni-channel businesses.
The program equips learners with the ability to use digital technologies such as e-commerce platforms, analytics tools, and digital marketing applications. This ensures they are capable of enhancing business efficiency and engaging customers through innovative digital solutions.
Graduates acquire strong analytical and research skills through courses like Business Statistics, Research Methodology, and Management Information Systems. These skills help them interpret data, identify business challenges, and propose evidence-based solutions in retail and e-commerce contexts.
Eligibility Criteria
Who Can Apply
Candidates must have passed 10+2 (Class 12 or equivalent) from a recognized national or state board of education.
Students from any stream (Commerce, Science, or Arts) are eligible to apply.
Required Documents
10th & 12th Marksheets
Graduation Certificate
Government ID Proof
Passport Size Photo
Finance Your Education
Total Program Fee
₹1.4L
≈ ₹23K per semester
Low Cost EMI
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Scholarship
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Placement & Careers
Career Opportunities
Job Roles
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Fee Structure
| Total Program Fee | ₹1.4L – ₹1.4L |
| Semester Fee | ₹23K |
| Duration | 3 Years |
| Mode | ONLINE |
| Exam Fee | Included |
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Retail & E-Commerce
Manipal Online University