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MAHE Manipal University

MAHE Manipal University

Marketing

MAHE Manipal University

₹2.9L – ₹2.9L

Total Fees

2 Years

Duration

ONLINE

Mode

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About This Program at MAHE Manipal University

The Online MBA in Marketing Management at MAHE Manipal University has been thoughtfully designed to combine managerial expertise with specialized knowledge in marketing, preparing learners to succeed in today’s competitive and digitally driven business environment. The program is not just about understanding marketing theories but about applying them to real-world scenarios, developing leadership capabilities, and building a strong professional network.

Course Curriculum

Semester 1Semester 2Semester 3Semester 4
Principles of Management and Organizational BehaviorLegal Aspects of BusinessConsumer BehaviorStrategic Brand Management
Managerial EconomicsFinancial ManagementSales and Distribution ManagementInternational Marketing
Accounting for ManagersMarketing ManagementIntegrated Marketing CommunicationsRetail Marketing
Business CommunicationHuman Resource ManagementServices MarketingDigital Marketing
Statistics for ManagementOperations ManagementResearch MethodologyCapstone Project / Dissertation

Learning Outcomes

What you will achieve after completing this program

1

Graduates will gain a solid grounding in core management disciplines such as finance, operations, economics, human resources, and organizational behavior, enabling them to understand and integrate different business functions effectively.

2

Students will be able to design and implement advanced marketing strategies covering consumer behavior, branding, advertising, sales, and distribution, giving them the ability to manage diverse marketing functions in any industry.

3

Through market research and data-driven methodologies, learners develop the ability to analyze consumer insights, identify business opportunities, and make informed marketing decisions supported by evidence and analytics.

4

Graduates will become proficient in leveraging digital tools and platforms to design, execute, and monitor marketing campaigns, preparing them for success in today’s technology-driven business landscape.

Eligibility Criteria

Who Can Apply

Applicants must hold a bachelor’s degree in any discipline from a recognized university or an equivalent qualification.

A minimum of 50% aggregate marks in the undergraduate degree is required.

Candidates belonging to reserved categories (as per government regulations) may receive a relaxation of 5% in the qualifying marks.

Required Documents

10th & 12th Marksheets

Graduation Certificate

Government ID Proof

Passport Size Photo

Finance Your Education

🎓

Total Program Fee

₹2.9L

₹73K per semester

💳

Low Cost EMI

Contact admissions for EMI options

🏆

Scholarship

Ask counselor about scholarship eligibility

Placement & Careers

Career Opportunities

Job Roles

Marketing ManagerBrand ManagerDigital Marketing SpecialistSales and Business Development ManagerMarket Research AnalystAdvertising and PR Executive

Top Recruiters

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Fee Structure

Total Program Fee₹2.9L – ₹2.9L
Semester Fee₹73K
Duration2 Years
ModeONLINE
Exam FeeIncluded

Questions & Answers

Questions & Answers

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MAHE Manipal University