Under Graduate Program · MAHE Manipal University
Online BBA in Marketing Management
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The Online BBA in Marketing Management from MAHE Manipal University is designed to equip learners with the knowledge, skills, and industry-oriented expertise required to excel in the competitive marketing domain. The program’s unique features make it stand out as a comprehensive and career-focused undergraduate degree. With a balance of business fundamentals, marketing strategies, and digital innovations, it ensures graduates are prepared to thrive in diverse industries and global markets.
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Course curriculum of Online BBA in Marketing Management
Gain from a course curriculum carefully designed for success, blending cutting-edge theory, practical application and real-world insights.
| Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | Semester 6 |
|---|---|---|---|---|---|
| Introduction to Management and Organizational Behavior | Managerial Economics | Consumer Behavior | Brand Management | Integrated Marketing Communication | Marketing Strategy Simulation |
| Principles of Marketing | Business Law and Ethics | Advertising and Sales Promotion | Services Marketing | Strategic Marketing Management | Contemporary Issues in Marketing |
| Financial Accounting | Marketing Management | Production and Operations Management | International Business and Global Marketing | E-commerce and Mobile Marketing | Business Policy and Strategic Management |
| Business Communication Skills | Financial Management | Business Research Methods | Retail Management | Customer Relationship Management | Internship/Industry Project |
| Business Mathematics and Statistics | Human Resource Management | Digital Marketing Foundations | Social Media Marketing | Business Analytics for Marketing Decisions | Capstone Project in Marketing Management |
| Environmental Studies | Business Computing and IT Tools | Entrepreneurship Development | Quantitative Techniques for Management | Elective/Project Work |
Learning outcomes of Online BBA in Marketing Management
Upon successful completion of the Online BBA in Marketing Management, you can expect to achieve the following learning outcomes:
Students develop a deep understanding of fundamental business areas such as management, finance, accounting, and economics, while also mastering core marketing concepts like consumer behavior, brand management, and advertising. This combination enables them to make sound business and marketing decisions.
Graduates gain expertise in modern marketing technologies such as social media platforms, SEO, SEM, e-commerce, and marketing analytics. This ensures they can effectively design and execute digital marketing campaigns that align with contemporary business needs.
The program cultivates strong analytical skills, enabling students to interpret market trends, consumer data, and financial insights. These skills help them create evidence-based marketing strategies and solve complex business challenges.
Learners are trained to approach marketing with a strategic mindset, aligning campaigns with long-term organizational goals. They also develop leadership and teamwork abilities, which are essential for managing projects and leading marketing teams.
Eligibility for Online BBA in Marketing Management
- Educational Qualification: Completion of 10+2 (or equivalent) from a recognized board. Minimum Marks: At least 50% aggregate in 10+2 (relaxation may apply for reserved categories).
- A student with foreign education must have completed graduation or an equivalent qualification from a recognized university or institution, with a certificate of equivalence from the Association of Indian Universities.
Fee structure of Online BBA in Marketing Management
Fees are payable per semester. Most programs offer no-cost and low-cost EMI options — talk to a counselor for the exact fee structure and any scholarships available to you.
| Semesters | Fees |
|---|---|
| Semester 1 | ₹30 K |
| Semester 2 | ₹30 K |
| Semester 3 | ₹30 K |
| Semester 4 | ₹30 K |
| Semester 5 | ₹30 K |
| Semester 6 | ₹30 K |
Finance Your Education
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Education Loan
We are committed to helping you access financial assistance tailored to your educational needs. Our streamlined application process and flexible repayment options make securing a loan for online education a hassle-free experience.
Low Cost EMI
Our affordable EMI plans ensure that the cost of education doesn't become a barrier to your aspirations. With our student-friendly EMI options, you can conveniently spread the cost of your education over manageable monthly payments.
No Cost EMI
Many partner institutions allow you to enroll in their programs without incurring any additional charges on your monthly payments. This means you can invest in your education without worrying about interest costs, making quality learning a budget-friendly choice.
Career opportunities after Online BBA in Marketing Management
Lucrative career designations await you after completing this program. Some of the roles include: