MAHE Manipal University
Business Analytics
MAHE Manipal University
₹1.8L – ₹1.8L
Total Fees
3 Years
Duration
ONLINE
Mode
★ 4.0
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About This Program at MAHE Manipal University
Other Programs at MAHE Manipal University
Course Curriculum
| Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | Semester 6 |
|---|---|---|---|---|---|
| Principles of Management – Introduction to the fundamentals of management, organizational functions, and leadership approaches. | Marketing Management – Core concepts of marketing strategies, product development, and consumer behavior. | Business Research Methods – Approaches to research design, data collection, and interpretation in business studies. | Human Resource Management – Concepts of talent acquisition, training, performance evaluation, and employee relations. | Business Ethics and Corporate Governance – Understanding ethical practices and governance frameworks in business. | Entrepreneurship Development – Preparing students to innovate, launch, and manage startups. |
| Business Communication – Development of written and verbal communication skills essential for business environments. | Cost and Management Accounting – Insights into cost control, budgeting, and decision-making techniques. | Operations Management – Principles of managing production processes, supply chains, and quality control. | Financial Management – Capital budgeting, financial planning, and investment decision-making. | Operations Analytics – Applying analytics to improve efficiency, cost reduction, and performance in operations. | Business Intelligence Systems – Use of BI platforms for organizational decision-making. |
| Financial Accounting – Basics of accounting, bookkeeping, and preparation of financial statements. | Macroeconomics – Study of national income, inflation, unemployment, and fiscal policies. | Introduction to Business Analytics – Basics of analytics concepts, applications, and relevance in business decision-making. | Predictive Analytics – Applying statistical models and machine learning basics for forecasting trends. | Big Data Analytics – Introduction to handling unstructured and large-scale data using big data tools. | Capstone Project in Business Analytics – A real-world project where students apply analytics tools and business strategies. |
| Business Mathematics – Mathematical tools and concepts for business decision-making. | Organizational Behavior – Human behavior in organizations, motivation, and teamwork dynamics. | Database Management Systems (DBMS) – Understanding databases, SQL, and their role in managing structured data. | Data Mining and Warehousing – Extracting useful insights from large datasets and managing data warehouses. | Strategic Management – Frameworks for formulating and implementing business strategies. | Internship/Industry Project – Practical exposure to live industry scenarios, enhancing employability. |
| Microeconomics – Understanding consumer behavior, demand and supply analysis, and price determination. | Statistics for Business – Basics of descriptive and inferential statistics with applications in business contexts. | Data Visualization Techniques – Using tools like Tableau and Power BI to present and interpret data effectively. | Marketing Analytics – Using analytics to optimize campaigns, study customer behavior, and improve marketing ROI. | Elective Courses (students may choose based on interest, e.g., HR Analytics, Financial Analytics, Retail Analytics). | Emerging Trends in Analytics – Understanding evolving technologies such as AI, machine learning, and automation in business analytics. |
Learning Outcomes
What you will achieve after completing this program
Students develop a deep understanding of business disciplines such as management, marketing, finance, and human resources, which serve as the backbone for applying analytics in real-world business contexts. This equips them to integrate analytics knowledge with sound business judgment, ensuring well-balanced decisions.
Graduates learn to collect, process, and analyze data using statistical methods and modern analytical tools. They gain the ability to derive meaningful insights from raw data, ensuring that business recommendations are evidence-based and strategically aligned.
The program equips students with hands-on expertise in tools like Excel, SQL, Tableau, Power BI, Python/R, and data visualization platforms, enabling them to work confidently on industry projects. This technical competency enhances their employability and makes them job-ready from day one.
Learners understand how analytics can transform diverse areas such as marketing, finance, operations, supply chain, and human resources. This holistic application ensures they can contribute to various domains, increasing their versatility and career opportunities.
Eligibility Criteria
Who Can Apply
Educational Qualification: Completion of 10+2 (or equivalent) from a recognized board.
Minimum Marks: At least 50% aggregate in 10+2 (relaxation may apply for reserved categories).
Required Documents
10th & 12th Marksheets
Graduation Certificate
Government ID Proof
Passport Size Photo
Finance Your Education
Total Program Fee
₹1.8L
≈ ₹30K per semester
Low Cost EMI
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Scholarship
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Placement & Careers
Career Opportunities
Job Roles
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Fee Structure
| Total Program Fee | ₹1.8L – ₹1.8L |
| Semester Fee | ₹30K |
| Duration | 3 Years |
| Mode | ONLINE |
| Exam Fee | Included |
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Business Analytics
MAHE Manipal University