Under Graduate Program · MAHE Manipal University
Online BBA in Business Analytics
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The Online BBA in Business Analytics from MAHE Manipal University is uniquely structured to meet the growing demand for professionals who can bridge the gap between business strategy and data-driven insights. With industries increasingly adopting analytics to improve decision-making, this program equips students with a dual expertise in business administration and advanced analytics.
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Course curriculum of Online BBA in Business Analytics
Gain from a course curriculum carefully designed for success, blending cutting-edge theory, practical application and real-world insights.
| Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | Semester 6 |
|---|---|---|---|---|---|
| Principles of Management – Introduction to the fundamentals of management, organizational functions, and leadership approaches. | Marketing Management – Core concepts of marketing strategies, product development, and consumer behavior. | Business Research Methods – Approaches to research design, data collection, and interpretation in business studies. | Human Resource Management – Concepts of talent acquisition, training, performance evaluation, and employee relations. | Business Ethics and Corporate Governance – Understanding ethical practices and governance frameworks in business. | Entrepreneurship Development – Preparing students to innovate, launch, and manage startups. |
| Business Communication – Development of written and verbal communication skills essential for business environments. | Cost and Management Accounting – Insights into cost control, budgeting, and decision-making techniques. | Operations Management – Principles of managing production processes, supply chains, and quality control. | Financial Management – Capital budgeting, financial planning, and investment decision-making. | Operations Analytics – Applying analytics to improve efficiency, cost reduction, and performance in operations. | Business Intelligence Systems – Use of BI platforms for organizational decision-making. |
| Financial Accounting – Basics of accounting, bookkeeping, and preparation of financial statements. | Macroeconomics – Study of national income, inflation, unemployment, and fiscal policies. | Introduction to Business Analytics – Basics of analytics concepts, applications, and relevance in business decision-making. | Predictive Analytics – Applying statistical models and machine learning basics for forecasting trends. | Big Data Analytics – Introduction to handling unstructured and large-scale data using big data tools. | Capstone Project in Business Analytics – A real-world project where students apply analytics tools and business strategies. |
| Business Mathematics – Mathematical tools and concepts for business decision-making. | Organizational Behavior – Human behavior in organizations, motivation, and teamwork dynamics. | Database Management Systems (DBMS) – Understanding databases, SQL, and their role in managing structured data. | Data Mining and Warehousing – Extracting useful insights from large datasets and managing data warehouses. | Strategic Management – Frameworks for formulating and implementing business strategies. | Internship/Industry Project – Practical exposure to live industry scenarios, enhancing employability. |
| Microeconomics – Understanding consumer behavior, demand and supply analysis, and price determination. | Statistics for Business – Basics of descriptive and inferential statistics with applications in business contexts. | Data Visualization Techniques – Using tools like Tableau and Power BI to present and interpret data effectively. | Marketing Analytics – Using analytics to optimize campaigns, study customer behavior, and improve marketing ROI. | Elective Courses (students may choose based on interest, e.g., HR Analytics, Financial Analytics, Retail Analytics). | Emerging Trends in Analytics – Understanding evolving technologies such as AI, machine learning, and automation in business analytics. |
Learning outcomes of Online BBA in Business Analytics
Upon successful completion of the Online BBA in Business Analytics, you can expect to achieve the following learning outcomes:
Students develop a deep understanding of business disciplines such as management, marketing, finance, and human resources, which serve as the backbone for applying analytics in real-world business contexts. This equips them to integrate analytics knowledge with sound business judgment, ensuring well-balanced decisions.
Graduates learn to collect, process, and analyze data using statistical methods and modern analytical tools. They gain the ability to derive meaningful insights from raw data, ensuring that business recommendations are evidence-based and strategically aligned.
The program equips students with hands-on expertise in tools like Excel, SQL, Tableau, Power BI, Python/R, and data visualization platforms, enabling them to work confidently on industry projects. This technical competency enhances their employability and makes them job-ready from day one.
Learners understand how analytics can transform diverse areas such as marketing, finance, operations, supply chain, and human resources. This holistic application ensures they can contribute to various domains, increasing their versatility and career opportunities.
Eligibility for Online BBA in Business Analytics
- Educational Qualification: Completion of 10+2 (or equivalent) from a recognized board. Minimum Marks: At least 50% aggregate in 10+2 (relaxation may apply for reserved categories).
- A student with foreign education must have completed graduation or an equivalent qualification from a recognized university or institution, with a certificate of equivalence from the Association of Indian Universities.
Fee structure of Online BBA in Business Analytics
Fees are payable per semester. Most programs offer no-cost and low-cost EMI options — talk to a counselor for the exact fee structure and any scholarships available to you.
| Semesters | Fees |
|---|---|
| Semester 1 | ₹30 K |
| Semester 2 | ₹30 K |
| Semester 3 | ₹30 K |
| Semester 4 | ₹30 K |
| Semester 5 | ₹30 K |
| Semester 6 | ₹30 K |
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Career opportunities after Online BBA in Business Analytics
Lucrative career designations await you after completing this program. Some of the roles include: