Under Graduate Program · Manav Rachna University
Online BBA in Business Intelligence & Analytics
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Manav Rachna University's Online BBA in Business Intelligence & Analytics program aims to produce individuals who can succeed in a data-driven corporate environment by fusing traditional business education with state-of-the-art data analytics skills. The curriculum combines sophisticated methods in data visualization, statistical analysis, predictive modeling, and business forecasting with fundamental business ideas.
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Course curriculum of Online BBA in Business Intelligence & Analytics
Gain from a course curriculum carefully designed for success, blending cutting-edge theory, practical application and real-world insights.
| Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | Semester 6 |
|---|---|---|---|---|---|
| Principles of Management | Organizational Behaviour | Financial Management | Research Methodology | Strategic Management | Big Data and Cloud Computing in Business Intelligence |
| Business Economics | Cost and Management Accounting | Human Resource Management | Data Visualization & Dashboarding (Tableau/Power BI) | Data Mining and Predictive Analytics (using Python/R) | Artificial Intelligence Applications in Business |
| Financial Accounting | Marketing Management | Operations Management | Consumer Behaviour | Business Ethics and Corporate Governance | Innovation and Design Thinking |
| Business Mathematics | Business Statistics | Management Information Systems | Database Management Systems (SQL) | Business Forecasting Techniques | Advanced Business Intelligence Tools |
| Business Communication | Environmental Studies | Introduction to Business Analytics | Digital Business and E-Commerce | Elective 1: Advanced Marketing Analytics / Financial Analytics | Capstone Project (Business Analytics Focus) |
| Introduction to Computer Applications | Business Law | Corporate Communication | Case Study / Minor Project | Elective 2: HR Analytics / Operations Analytics | Viva-Voce & Comprehensive Assessment |
Learning outcomes of Online BBA in Business Intelligence & Analytics
Upon successful completion of the Online BBA in Business Intelligence & Analytics, you can expect to achieve the following learning outcomes:
Students acquire a thorough understanding of conventional business domains like operations, finance, marketing, and human resources. This solid foundation guarantees that graduates comprehend how businesses function across a range of functions, allowing them to incorporate data analytics into various management tasks like supply chain optimization, financial forecasting, and marketing campaign creation.
The course gives students practical experience with popular data analytics technologies, such as Excel for advanced analytics, Tableau and Power BI for data visualization, Python and R for predictive modeling, and SQL for database administration. This skill is essential for executive decision-making since it enables graduates to analyze data effectively and visually impactfully.
Graduates gain knowledge of how to evaluate both organized and unstructured data, spot trends, and provide useful business insights. They can create successful marketing, operations, or product management strategies by fusing data insights with corporate goals. For instance, students learn how to make data-driven decisions to enhance operational efficiency, optimize pricing models, and forecast customer behavior.
The curriculum places a strong emphasis on approaching difficult business problems methodically. Students receive instruction on how to analyze data critically, spot trends, and offer reasoned, fact-based answers.
Eligibility for Online BBA in Business Intelligence & Analytics
- Candidates must have passed Class 12 (or equivalent) from a recognized board in India or abroad. General and OBC category applicants should have obtained at least 50% aggregate marks in 10+2 across five subjects, including English. Reservation-based relaxation is expected: 40%–45% aggregate for SC or ST candidates.
- A student with foreign education must have completed graduation or an equivalent qualification from a recognized university or institution, with a certificate of equivalence from the Association of Indian Universities.
Fee structure of Online BBA in Business Intelligence & Analytics
Fees are payable per semester. Most programs offer no-cost and low-cost EMI options — talk to a counselor for the exact fee structure and any scholarships available to you.
| Semesters | Fees |
|---|---|
| Semester 1 | ₹27 K |
| Semester 2 | ₹27 K |
| Semester 3 | ₹27 K |
| Semester 4 | ₹27 K |
| Semester 5 | ₹27 K |
| Semester 6 | ₹27 K |
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Career opportunities after Online BBA in Business Intelligence & Analytics
Lucrative career designations await you after completing this program. Some of the roles include: